![]() ![]() Take these examples to your higher ups and let them know that the game has changed. No matter your business’ industry, size, or background, follow the best practices (opens in a new tab) and you’ll see conversion rates higher than you’ve ever seen before. Today we’ve seen examples from, saas brands like e-signature software, to health insurance to data security that are slaying the landing page game. It doesn’t matter how “boring” your company may seem. There are more and more B2B companies breaking the norm. A good landing page tailors the CTA, the copy, and the visuals to where the visitor should be in the sales funnel.Īre you convinced? B2B doesn’t have to be boring or stale. You are trying to inspire action after all, so don’t forget to communicate the why. We’re not saying they need to be fancy, but come on, no one wants to read a page full of only text. And make sure your headline and subheader communicate your business’ Unique Value Proposition ( UVP) (opens in a new tab) It should be, at a minimum, above the fold and at the bottom of the page. Ok fine, sometimes two works, but there still has to be one clear, preferred action. Keep visitors focused on the reason you want them there. After successfully (opens in a new tab) creating landing pages for multiple clients, we’ve identified a few best practices (opens in a new tab) we believe every good landing page needs: ![]() There’s a lot that can go into a landing page from top to bottom. Landing pages (opens in a new tab) are a very smart tool to use for your PPC (opens in a new tab) or even email because they help keep the focus on the intended action-as long as you’re following the best practices. Rather than throwing a slew of information their way, you can customize the offer, copy, and visuals on a landing page to be exactly what the visitor wants and needs. ![]() From there, since you’ll know exactly what ad a visitor saw prior to getting to the page, you’ll know where they are in their journey. With B2B advertising, it’s always best to set up campaigns targeting different parts of that sales cycle. Since the B2B sales cycle can be so long, there are many phases a visitor goes through that require different types of content.įrom basic brand awareness visitors that only want to read your thought leadership, to mid-funnel visitors that just want to learn what solutions your product or service provides, to bottom-funnel visitors that just want a fast-track to setting up a trial. B2C can typically take people to a product or campaign page that features everything they need. Landing pages are particularly helpful when it comes to B2B advertising. This results in longer time on page, and of course, more conversions. By only displaying the most relevant information in a landing page, you’re making sure that the user sees what they want to see in the first few seconds. Visitors often leave web pages in 10-20 seconds. The easier the visitor can find the information they need, the more likely they are to convert. It's no secret that today's real estate consumers search for homes and real estate agents online.Everything comes down to the user experience. Whether you're looking for a new real estate website provider or an existing Placester user curious about how others use the platform, we've collected the nine best real estate websites powered by Placester in 2023, each with its own unique flavor and strengths. We've seen countless REALTORS® use Placester websites to their advantage! For those who like to create their real estate marketing websites, we provide a great platform characterized by its ability to quickly build, update and optimize an effective online presence for real estate business. Placester offers to create excellent real estate websites for agents and brokers that boost their branding, promote their expertise, increase site traffic, and facilitate capturing valuable leads. 94% of recent buyers were satisfied with their current home-buying process.Nearly all buyers used online tools in the search process - 95%.Buyers typically searched for eight weeks, looked at a median of 8 homes, and viewed 3 of these homes only online.For 41% of recent buyers, the first step they took in the home-buying process was to look online at properties for sale, while 19% of buyers first contacted a real estate agent.Here are more insights that should convince you to invest in an excellent real estate website with IDX: Real estate websites have become the most trusted source of information about homes for sale-ahead of agents themselves. In the previous year, 90 percent of buyers went online to look at properties as their first step in the home search process. It's no secret that today's real estate consumers search for homes and real estate agents online. ![]()
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